5-A-SIDE BET BUILDER
5-A-Side was introduced as one of Ladbrokes flagship gaming products.
You pick your formation, players, and stats, and put it all together into a bet builder style wager.
CREATE AN ENGAGING DESIGN
The client wanted to create a strong brand that stood out amongst it’s competitors and could continually evolve.
DESIGN REQUIREMENTS
Logos were created for the onsite products as well as a 3D version for marketing collateral. 3D characters were also created that represented the archetype players. The principal concept was to emulate a gamified advertising strategy similar to popular console games.
THE LAUNCH
The launch campaign was rolled out over the whole of the UK with a 360 approach.
The TV Commercial is featured below.
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